{"title":"AW26\/27","description":null,"products":[{"product_id":"pearl-grey-wool-coat","title":"Pearl Grey Wool Coat","description":"\u003cp class=\"p1\"\u003eA sophisticated double-breasted overcoat crafted from luxurious pearly grey virgin wool, merging classic Italian refinement with a modern, metropolitan spirit. With softly structured shoulders, sharp peak lapels, and discrete welt pockets, it embodies both tailored precision and effortless wearability. The naturally warm and durable wool fabric offers a smooth hand-feel with subtle texture, making it a reliable companion through changing seasons.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIts clean silhouette and versatile shade allow seamless pairing with everything from relaxed denim and boots to tailored trousers and chunky knitwear — elevating any outfit with understated elegance.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAn iconic outerwear essential for those who value purity of fabric, timeless design, and contemporary sophistication — refined, adaptable, and quietly outstanding.\u003c\/p\u003e\n\u003cp\u003eavailable in size 44\/XS to 58\/4XL (Italian fit)\u003c\/p\u003e\n\u003cp\u003ecomposition:\u003c\/p\u003e\n\u003cp\u003e94% virginwool\u003c\/p\u003e\n\u003cp\u003e6% polyamide\u003c\/p\u003e\n\u003cp\u003e100% MADE IN ITALY\u003c\/p\u003e","brand":"MITCHUMM Industries","offers":[{"title":"44\/XS","offer_id":53912117117251,"sku":null,"price":499.0,"currency_code":"EUR","in_stock":false},{"title":"46\/S","offer_id":53912117150019,"sku":null,"price":499.0,"currency_code":"EUR","in_stock":true},{"title":"48\/M","offer_id":53912117182787,"sku":null,"price":499.0,"currency_code":"EUR","in_stock":true},{"title":"50\/L","offer_id":53912117215555,"sku":null,"price":499.0,"currency_code":"EUR","in_stock":false},{"title":"52\/XL","offer_id":53912117248323,"sku":null,"price":499.0,"currency_code":"EUR","in_stock":false},{"title":"54\/XXL","offer_id":53912117281091,"sku":null,"price":499.0,"currency_code":"EUR","in_stock":true},{"title":"56\/XXXL","offer_id":53912117313859,"sku":null,"price":499.0,"currency_code":"EUR","in_stock":false},{"title":"58\/XXXXL","offer_id":53912117346627,"sku":null,"price":499.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/9837\/files\/DSCF8511.jpg?v=1763735719"},{"product_id":"military-green-field-jacket","title":"Mitchumm 50th Anniversary Varsity jacket","description":"\u003cp data-end=\"913\" data-start=\"595\"\u003eCelebrating five decades of heritage, the 50th Anniversary Varsity Jacket embodies the timeless spirit of \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eMitchumm Industries\u003c\/span\u003e\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp data-end=\"913\" data-start=\"595\"\u003eInspired by classic American sportswear and reinterpreted through Italian craftsmanship, this limited-edition piece combines tradition, nostalgia, and contemporary attitude.\u003c\/p\u003e\n\u003cp data-end=\"1312\" data-start=\"915\"\u003eDesigned with a deep forest green body and contrasting navy sleeves, the jacket is enriched with signature chenille embroideries, varsity-style numbering, and commemorative graphics dedicated to the brand’s anniversary. The front features exclusive palm tree artwork alongside the iconic “M” emblem, while the back celebrates the origins of Mitchumm Industries with “Lake Como, Italy – Since 1976” lettering.\u003c\/p\u003e\n\u003cp data-end=\"1514\" data-start=\"1314\"\u003eFinished with striped ribbed trims, snap-button closure, and a relaxed varsity fit, this piece is conceived as a collectible garment — a tribute to 50 years of style, travel, and sporting inspiration.\u003c\/p\u003e\n\u003cp data-end=\"1514\" data-start=\"1314\"\u003eSince 1976. \u003c\/p\u003e\n\u003cp data-end=\"1527\" data-start=\"1516\"\u003e\u003cstrong data-end=\"1527\" data-start=\"1516\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1846\" data-start=\"1528\"\u003e\n\u003cli data-end=\"1564\" data-start=\"1528\" data-section-id=\"17s31y9\"\u003eLimited 50th Anniversary edition\u003c\/li\u003e\n\u003cli data-end=\"1564\" data-start=\"1528\" data-section-id=\"17s31y9\"\u003e\n\u003cstrong\u003eImportant:\u003c\/strong\u003e \u003cem\u003eVarsity jacket fit wider, if you prefer a more regular fit we suggest you to purchase one size down.\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1564\" data-start=\"1528\" data-section-id=\"17s31y9\"\u003e\u003cem\u003e70% wool 30% polyester (shell fabric), 100% polyester (inside lining)\u003c\/em\u003e\u003c\/li\u003e\n\u003cli data-end=\"1604\" data-start=\"1565\" data-section-id=\"2vn747\"\u003eForest green body with navy sleeves\u003c\/li\u003e\n\u003cli data-end=\"1658\" data-start=\"1605\" data-section-id=\"1nfj0tn\"\u003eChenille embroidery patches and varsity appliqués\u003c\/li\u003e\n\u003cli data-end=\"1688\" data-start=\"1659\" data-section-id=\"19qqc6n\"\u003eSnap-button front closure\u003c\/li\u003e\n\u003cli data-end=\"1735\" data-start=\"1689\" data-section-id=\"1wei6km\"\u003eRibbed cuffs and hem with contrast stripes\u003c\/li\u003e\n\u003cli data-end=\"1778\" data-start=\"1736\" data-section-id=\"3cqozn\"\u003eBack commemorative anniversary artwork\u003c\/li\u003e\n\u003cli data-end=\"1830\" data-start=\"1779\" data-section-id=\"s0hdpf\"\u003eInspired by vintage American collegiate jackets\u003c\/li\u003e\n\u003cli data-end=\"1830\" data-start=\"1779\" data-section-id=\"s0hdpf\"\u003eLimited edition\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e**This varsity jacket features an oversized fit and runs one size larger than standard. We recommend choosing one size down from your usual size for a more regular fit.**\u003c\/span\u003e\u003c\/p\u003e","brand":"MITCHUMM Industries","offers":[{"title":"XS","offer_id":54474569023811,"sku":"50YSVARSITYJKTXS","price":359.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":54336375783747,"sku":"50YSVARSITYJKTS","price":359.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":54336375816515,"sku":"50YSVARSITYJKTM","price":359.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":54336375849283,"sku":"50YSVARSITYJKTL","price":359.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/9837\/files\/DSCF0927.jpg?v=1785511952"},{"product_id":"mtichumm-heritage-pennant-crewneck-sweatshirt-navy","title":"Mitchumm Pennant Crewneck Sweatshirt Navy","description":"\u003cp\u003eCatch the vintage wave. 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Fit to size.\u003c\/p\u003e\n\u003cdiv class=\"mb-3\"\u003e\u003c\/div\u003e\n\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003e\n\u003cspan role=\"text\"\u003e\u003cstrong\u003eComposition\u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eShell: Brushed sweatshirt fabric\u003c\/li\u003e\n\u003cli\u003e50% Organic Ring-Spun Carded Cotton\u003c\/li\u003e\n\u003cli\u003e50% Recycled Ring-Spun Carded Cotton\u003c\/li\u003e\n\u003cli\u003eFabric washed for a soft, lived-in feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMachine wash with similar colours.\u003c\/li\u003e\n\u003cli\u003eWash and iron inside out.\u003c\/li\u003e\n\u003cli\u003eDo not iron directly on printed decoration.\u003c\/li\u003e\n\u003cli\u003eDo not tumble dry.\u003c\/li\u003e\n\u003cli\u003eReshape while damp and dry naturally.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MITCHUMM Industries","offers":[{"title":"XS","offer_id":54581853126979,"sku":null,"price":109.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":54581853159747,"sku":null,"price":109.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":54581853192515,"sku":null,"price":109.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":54581853225283,"sku":null,"price":109.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":54581853258051,"sku":null,"price":109.0,"currency_code":"EUR","in_stock":true},{"title":"XXL","offer_id":54581853290819,"sku":null,"price":109.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/9837\/files\/DSCF1702_272ff5a5-37b5-43da-8ad7-1d2e7082a7d9.jpg?v=1782230608"},{"product_id":"mtichumm-heritage-pennant-crewneck-sweatshirt-off-white","title":"Mitchumm Pennant Crewneck Sweatshirt natural-white","description":"\u003cp\u003eCatch the vintage wave. Embrace the perfect mix of retro collegiate style and relaxed coastal vibes with our heritage pennant crewneck.\u003c\/p\u003e\n\u003cp\u003eDesigned for those who appreciate timeless aesthetics with a playful twist.\u003c\/p\u003e\n\u003cp\u003eAvailable in unisex sizes from XS to XXL. Fit to size.\u003c\/p\u003e\n\u003cdiv class=\"mb-3\"\u003e\u003c\/div\u003e\n\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003e\n\u003cspan role=\"text\"\u003e\u003cstrong\u003eComposition\u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eShell: Brushed sweatshirt fabric\u003c\/li\u003e\n\u003cli\u003e50% Organic Ring-Spun Carded Cotton\u003c\/li\u003e\n\u003cli\u003e50% Recycled Ring-Spun Carded Cotton\u003c\/li\u003e\n\u003cli\u003eFabric washed for a soft, lived-in feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMachine wash with similar colours.\u003c\/li\u003e\n\u003cli\u003eWash and iron inside out.\u003c\/li\u003e\n\u003cli\u003eDo not iron directly on printed decoration.\u003c\/li\u003e\n\u003cli\u003eDo not tumble dry.\u003c\/li\u003e\n\u003cli\u003eReshape while damp and dry naturally.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MITCHUMM Industries","offers":[{"title":"XS","offer_id":54581978890563,"sku":null,"price":109.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":54581978923331,"sku":null,"price":109.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":54581978956099,"sku":null,"price":109.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":54581978988867,"sku":null,"price":109.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":54581979021635,"sku":null,"price":109.0,"currency_code":"EUR","in_stock":true},{"title":"XXL","offer_id":54581979054403,"sku":null,"price":109.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/9837\/files\/DSCF1708.jpg?v=1785512196"},{"product_id":"ribbed-knit-cardigan-extrafine-vintage-olive","title":"Ribbed Knit Cardigan Extrafine Army 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class=\"PDq2pG_selectionAnchorContainer\"\u003eA timeless wardrobe staple, crafted from \u003cstrong\u003e100% extra fine Merino wool\u003c\/strong\u003e for exceptional softness, breathability, and year-round comfort.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFinished in a rich\u003cstrong\u003e Army Green\u003c\/strong\u003e shade, this cardigan offers a relaxed silhouette with a classic V-neck, ribbed cuffs and hem, and genuine horn-effect buttons. Lightweight yet insulating, it layers effortlessly over an Oxford shirt, denim, or a simple T-shirt, making it a versatile piece for every season.\u003c\/p\u003e\n\u003cp\u003eMerino wool naturally regulates temperature, resists odours, and maintains its shape over time, ensuring lasting comfort and effortless elegance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% Merino Wool\u003c\/li\u003e\n\u003cli\u003eFine gauge knit\u003c\/li\u003e\n\u003cli\u003eClassic V-neck\u003c\/li\u003e\n\u003cli\u003eRelaxed fit\u003c\/li\u003e\n\u003cli\u003eRibbed cuffs and hem\u003c\/li\u003e\n\u003cli\u003eHorn-effect buttons\u003c\/li\u003e\n\u003cli\u003eNaturally breathable and temperature regulating\u003c\/li\u003e\n\u003cli\u003eMade in Italy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"MITCHUMM Industries","offers":[{"title":"44","offer_id":54676612284739,"sku":null,"price":289.0,"currency_code":"EUR","in_stock":false},{"title":"46","offer_id":54676612317507,"sku":null,"price":289.0,"currency_code":"EUR","in_stock":false},{"title":"48","offer_id":54676612350275,"sku":null,"price":289.0,"currency_code":"EUR","in_stock":true},{"title":"50","offer_id":54676612383043,"sku":null,"price":289.0,"currency_code":"EUR","in_stock":true},{"title":"52","offer_id":54676612415811,"sku":null,"price":289.0,"currency_code":"EUR","in_stock":true},{"title":"54","offer_id":54676612448579,"sku":null,"price":289.0,"currency_code":"EUR","in_stock":true},{"title":"56","offer_id":54676612481347,"sku":null,"price":289.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/9837\/files\/DSCF17601.jpg?v=1784880784"},{"product_id":"cardigan-vintage-navy","title":"Old School Cardigan Navy","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eA timeless wardrobe staple, crafted from \u003cstrong\u003e100% extra fine Merino wool\u003c\/strong\u003e for exceptional softness, breathability, and year-round comfort.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFinished in a rich\u003cstrong\u003e Navy\u003c\/strong\u003e shade, this cardigan offers a relaxed silhouette with a classic V-neck, ribbed cuffs and hem, and genuine horn-effect buttons. 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