Our Story

Founded in 1976, just for fun, by a man in love with life, colors and freedom, the brand Mitchumm stands out and consolidated during the 80's under Daniele Tino's creative direction.The brand with the Palms used to be at some of the main sport events worlwide, included the Paris-Dakar, Rally of Villa d'Este and Offshore Class-1 World Championship.In the early 2000's Daniele has been supported by his son Alex who joined the company and, like his father, has a strong creative flair and an innate entrepreneurial spirit.

Together they have created a unique and exclusive style, with a non-conformist spirit, characterized by an innate and timeless elegance, typical of the italian style, but at the same time with a modern twist. They are both Gentlemen Riders.

Following his father's footsteps, Alex wanted to put his signature on the collections breaking the mold of traditional masculine elegance, designing collections with a unique twist. He always thought each customer is unique and need to wear unique and different garments that reflect also their soul.Based on what has always been, and still is, the philosophy of Mitchumm, Alex has skillfully married tradition and innovation resulting in looks and accessories from bold colors and unique fabrics, for both textures and printing techniques, still strictly Made in Italy.

"Choosing Mitchumm is not just a style choice, it is also a sign of a strong personality for those who want to stand out with class and eccentricity... because detail is what makes the difference and the attention to detail is what sets us apart from others."Alex Mitchumm , Creative Director

Today Mitchumm Industries headquarter and Flagship Store is in Via Muralto 20 in Como, Italy, but the brand is also distributed in selected boutiques and multi-brands in Europe , U.S. and Japan.